Effective date: 12 February 2026
This Privacy Policy explains how Massive Toys Ltd. ("Massive Toys", "we", "us", or "our") collects, uses, discloses, and protects personal information when you visit our website or use any mobile, desktop, or other applications, services, widgets, or tools we provide (the "Services"). This policy applies to the Website and any apps produced by Massive Toys.
We are a privacy-focused company and collect only the minimum personal information necessary to provide and improve the features of our Services. We do not collect data for advertising profiling or sell personal information.
We do not collect or retain more data than necessary for the features you use. If a feature does not require personal data, we do not request it.
We use the information we collect solely to provide, operate, secure, and improve the Services and to fulfill the specific feature or transaction for which the information was provided. Examples include:
We do not use personal information for targeted advertising, and we do not sell personal data to third parties for profit. Any marketing communications are sent only with your consent and you may opt out at any time.
Where applicable, we rely on contract performance, legal obligations, legitimate interests (balanced against your rights), and consent (which you may withdraw) to process personal data.
We will not sell your personal information. We only share personal information when necessary to provide the Services or when required by law. Typical, limited disclosures include:
Except as described above, we do not disclose personal information to third parties for their own marketing or advertising purposes without your explicit consent.
We use only strictly necessary cookies by default. Non-essential cookies (analytics, preference) are disabled unless you provide consent. We prefer privacy-respecting analytics configurations and anonymized data collection.
We retain personal data only as long as necessary to provide the Services or to satisfy legal or accounting obligations. Where possible we retain anonymized or aggregated datasets rather than identifiable data. Transactional records necessary for legal or tax purposes are retained for up to 7 years or as required by law.
We use administrative, technical, and physical measures (including encryption in transit and access controls) to protect personal data. No system is perfectly secure; in the unlikely event of a breach we will notify affected individuals and authorities as required by law.
Our Services are not directed to children under the age of 13 (or the minimum age under applicable law). We do not knowingly collect personal information from children without parental consent. If we learn we have collected such information in violation of law, we will delete it.
We operate globally and data may be transferred to countries with different data protection laws. When transfers occur we will use appropriate safeguards such as standard contractual clauses or other lawful mechanisms.
You have rights to access, correct, delete, restrict, or port personal data we hold about you, and to object to certain processing where applicable. We honor such requests to the extent required by law. To exercise these rights, contact us at the address below; we may request reasonable information to verify your identity before responding.
You may opt out of marketing emails via unsubscribe links or by contacting us. Cookie preferences can be managed via browser or in-app settings. Push notifications can be disabled via device or app settings.
Controller: Massive Toys Ltd.
Email: contact@massive.toys
Address: Massive Toys Ltd, 71-75 Sheldon Street, London, WC2H 9JQ
For privacy requests, please email us at the address above.
We may update this Privacy Policy. Material changes will be posted with a revised effective date. Please review this page periodically.
For mobile apps distributed via app stores we will include a link to this Privacy Policy in the store listing and provide required in-app disclosures.